Having fun with SEM

Creating an XML based sitemap isn't difficult at all. If you're trying to build credibility, then make the effort to cite the information you're referencing and link out if it makes sense. As you spend time identifying your target audience and conducting keyword research, you'll begin to uncover long tail …

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Natural language processing using quality

Any perceptive SEO professional will tell you that although off-page SEO is a major ranking determinant factor, it should only take about 30-40% of your search engine optimization efforts, with the remaining percentage going to on-page SEO. Like it or not, your business's Google rankings can have a huge effect …

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Actionable tips on SEO campaigns and Instagram

SEO can be difficult to understand and due to its ever changing nature, it can feel like a chore to keep up. Now, you don't want to go crazy, but a few smart internal links with appropriate anchor text can get you very far. Another tip: Never link back to …

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Have an active Google My Business account

Infographics are everywhere. Some good - some bad. But most creators don't stop to think how to make sure search engines can understand their infographic - or how people who can't see pictures can consume them (maybe because they rely on screen readers or have chosen not to download images to their …

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Be clear, truthful and accurate when it comes to ROI

A backlink to your site is when another website provides a link to your site, and a good SEO campaign aims to get trusted websites backlinking to yours to demonstrate its credibility to search engines. To protect it's product, Google suddenly released the Penguin update and several additional updates over …

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I bet you didn't know this about text links

Although it may be costly, many firms devote employees to monitoring Twitter and replying when appropriate. If "essentially, they're the same, and just variations of keywords" that should be ok, but if you have 'millions' of them- Googlebot might think you are building doorway pages, and that IS risky. A …

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Winning marketing tactics for static pages

Initially, your page rankings could be in a state of flux. If search users commonly misspell a keyword, you should identify and use it. Marketers will often ignore (or confuse) SEO in favor of (PPC) SEM, but by doing so they are ignoring great opportunities. Some webmasters attempt to improve …

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