What your mum didn't tell you about reporting

Google has thousands of ranking factors and sub-factors that go into their algorithm and we could talk about them all for hours. Understanding the most important SEO ranking factors will get you on the right track fast and let you understand what your primary focus should be when optimizing for …

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The best advice I've listened to about duplication

There's not a lot of traffic in long tail results unless you do it en-mass and that could invite further site quality issues, but sometimes it's worth exploring if using very similar content with geographic modifiers (for instance) on a site with some domain authority has opportunity. Providing a tutorial …

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Actionable tips on link building and Instagram

It is also worth checking out your main competition to see which keywords they are targeting. If you have a long 1000 word page, 100 or so words of repeated information isn't a big deal. Location search is growing every year and we are using our mobile phones daily to …

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The infamy behind dynamic pages

Analysis of meta sets/keywords, visible text and code to deter Standard SEO advice is to keep the site architecture as flat as possible, to minimize clicks from the home page to important content. Do not go off the deep end, though; too many links on a page are not …

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Reasons why you cannot fully understand web portals

Web users want to see what the content (and therefore the title) is about without having to click on it. Allowing the readers to read the whole title in the search results will attract more qualified leads and customers to your site because they will know what they're getting on …

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Your audience and the channels available to you are always changing

Write great title tags. Good title tags should be like an interesting newspaper headline but with relevant keywords included. Demographics help segment the mailing list, although they will not be as effective as the other email segmentation approaches. It's great that people write about you and link back to your …

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