Short Story: The truth about link bait

Second, you'll have more opportunities to cultivate reviews, but we'll get more into that in the next section. If this is the case and you don't want to be brought down by any duplicate content issues, your best bet is to use rel=canonical tags to resolve the issue with …

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Here is a quick way to solve a problem with rankings

Search engines read from left to right and top to bottom. A web page can be given an immediate freshness score based on its publication date, which decays over time as the content becomes older. You'll get better results if you ask your audience to phone you for a specific …

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Interesting facts I bet you never knew about long tail search

Inconsistency in positioning makes the brand and company more difficult to remember. Cheaters tend to assume others will be taking shortcuts as well, so they're betting their client doesn't know the difference between types of traffic or how to look it up themselves. There are issues like helping Google understand …

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How to really understand social media

Oftentimes, an eCommerce website's own products on 3rd party websites will end up outranking its own product pages when products are fed onto 3rd party websites with more authoritative inbound link profiles. For example, you might encourage your reader to follow your business on social media, checkout the products that …

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What your mum didn't tell you about reporting

Google has thousands of ranking factors and sub-factors that go into their algorithm and we could talk about them all for hours. Understanding the most important SEO ranking factors will get you on the right track fast and let you understand what your primary focus should be when optimizing for …

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The best advice I've listened to about duplication

There's not a lot of traffic in long tail results unless you do it en-mass and that could invite further site quality issues, but sometimes it's worth exploring if using very similar content with geographic modifiers (for instance) on a site with some domain authority has opportunity. Providing a tutorial …

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Actionable tips on link building and Instagram

It is also worth checking out your main competition to see which keywords they are targeting. If you have a long 1000 word page, 100 or so words of repeated information isn't a big deal. Location search is growing every year and we are using our mobile phones daily to …

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The infamy behind dynamic pages

Analysis of meta sets/keywords, visible text and code to deter Standard SEO advice is to keep the site architecture as flat as possible, to minimize clicks from the home page to important content. Do not go off the deep end, though; too many links on a page are not …

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Reasons why you cannot fully understand web portals

Web users want to see what the content (and therefore the title) is about without having to click on it. Allowing the readers to read the whole title in the search results will attract more qualified leads and customers to your site because they will know what they're getting on …

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Your audience and the channels available to you are always changing

Write great title tags. Good title tags should be like an interesting newspaper headline but with relevant keywords included. Demographics help segment the mailing list, although they will not be as effective as the other email segmentation approaches. It's great that people write about you and link back to your …

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