Create great content that people want to link to

Unique, descriptive titles and helpful meta descriptions help users to quickly identify the best result for their goal and we explain what makes good titles and descriptions in our guidelines. They must incorporate social mediaand engage consumers with their brands. URL rewriting can be implemented either with ISAPI filters at …

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Fun with analytics for now

However, some sites with outdated or poorly written pages have fallen in struggle to recover. Instead of Internet-based churn and burn we'll be focusing on building equity in the Internet. So if you see some highly-paid SEO consultant telling you to use software and spun content to generate links, or …

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Make sure you know exactly what you're doing with splogs

Most of the major search engines utilize an algorithm to determine where a website ranks. The criteria are different for every engine, but all engines share several commonalities. It all boils down to the type and amount of content provided on a given website, the level of optimization done on …

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Make sure your website is indexed in Google

Use Different Kinds Of Keyword - There are four main kinds of keyword which your search engine optimisation strategy needs to include. Although an SEO agency will be able to provide a much more reliable, and high-quality, copywriting service, by making changes to your site's content today, you can start to …

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Interesting facts I bet you never knew about anchor text

It's cost-effective and generally low maintenance unless you're offering a reward. Just as Google has always been focused on providing its users with the best results, now it's time to put your focus on what's most important for your audience. It's also recommended to disallow search bots from crawling internal …

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Establish your position regarding meta tags

Stay informal. A Google research recently revealed that four out of five users trust search engines for local searches Google says it needs to detect an INTENT to manipulate Google to incur a penalty, and you should be OK if your intent is innocent, BUT it's easy to screw up …

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The truth about domain authority

Never participate on any kind of link exchange with other sites which may lead to a ban from search engines You still have to go through the same exercise, regardless of whether you are working on a new site or an existing one. Because time is the most valuable resource …

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Set a bare minimum expectation for site structure

In my entire career, I have never seen a site that leads with a Flash intro rank number one on Google. Make sure you keep up to date with the latest changes to search engine algorithms and if you are hiring a SEO agency to provide you with SEO services …

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Make a good use of citations

What if it fills them with confidence that they're in good hands? I would pursue the more relevant linking opportunity because the domain still likely has some authority and by having relevancy, you increase the chance of driving targeted traffic to your site. It's not as scary as it sounds …

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