How to turn duplication into success

Digital marketing professionals understand the importance of SEO and the need to implement a proper strategy. However, only defining what those keywords are isn't enough to improve your website's search engine ranking. Marketing communications move through various channels or media. These "tags" or labels are essential for helping search engines …

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The worst advice I've heard about scraping

Getting rankings is an output SEO firms can easily sell because they're emotionally satisfying, but they're worthless unless they generate leads or sales--the outcome you want. Most website gurus suggest a keyword density of 2 to 3 percent. Your competitors will want to take your top spot away from you …

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Providing customer service through information

If you're not sure about something and how it sounds, ask a co-worker or friend to do a quick read and highlight any mistakes they see. You must have something that resonates with the audience on a personal level, or they won't finish reading the article or watching the video …

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Be mindful of dynamic pages

The average top-ten ranking is two or more years old and the average age for the pages in the number one position is roughly three years old. For example, "payday loans" is an industry riddled with web spam. The approach to solving these problems is to handle with care. If …

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Why blogs matter

As stimuli reach an individual's senses, short-term memory processes them. The anchor text you use for a link should provide at least a basic idea of what the page linked to is about. Any coupon, promotion, contest, social media program, or advertising campaign should yield measurable gains in sales, market …

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Lets look at our approach to metrics

In a nutshell, the combination of seamless user experience with quality content can have a very positive impact on your SEO rankings. These spiders visit websites randomly. In the past, when consumers wanted to know how to use a product, fix a product, or repair it, they would visit the …

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The ultimate revelation of authority sites

Linking out is huge. Don't be a link hoard; you're going to create content, so use it to gain favor with other people. I'll go more into depth below with specific tactics on linking out, but in general, you only have something to gain when you're linking out. Since Google …

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