When auditing your site, take time to think about plugins

SEO is an example of cumulative work adding to the reputation of a website or webpage, so the impact builds up slowly. By default, WordPress uses the same Meta data stored in the header file (header.php) for each page. When eCommerce websites copy product descriptions, supplied by the product …

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How to survive your first encounter with page rank

If your website is low in quality and as such suffers in search engine results pages, you might be tempted to utilise black hat SEO techniques, however these techniques are very dangerous and potentially harm your business. In general, rational appeals succeed when potential customers have high levels of involvement …

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Understanding URLs

In general, the usage of anchor text improves search engine rankings. This can be a very simple rule to follow, just create content that your customers will enjoy reading. Not only could this help you move up in rankings, but it could also help increase your conversion rate. A product …

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Who else wants to know the mystery behind javascript ?

Mobile friendliness is an important ranking factor for search rankings. More and more users are using their mobile devices to surf the internet. In some areas, over 70% of users visit websites on mobile. What does this mean for you? Every sitepage should be optmized for mobile. Every. Single. One …

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Fun with analytics for now

However, some sites with outdated or poorly written pages have fallen in struggle to recover. Instead of Internet-based churn and burn we'll be focusing on building equity in the Internet. So if you see some highly-paid SEO consultant telling you to use software and spun content to generate links, or …

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Interesting facts I bet you never knew about long tail search

Inconsistency in positioning makes the brand and company more difficult to remember. Cheaters tend to assume others will be taking shortcuts as well, so they're betting their client doesn't know the difference between types of traffic or how to look it up themselves. There are issues like helping Google understand …

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Make sure you know exactly what you're doing with splogs

Most of the major search engines utilize an algorithm to determine where a website ranks. The criteria are different for every engine, but all engines share several commonalities. It all boils down to the type and amount of content provided on a given website, the level of optimization done on …

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The days of

Search engine algorithms are designed to detect content that was written for the sole purpose of boosting search engine traffic. For advanced users, the information an analytics package provides, combined with data from your server log files, can provide even more comprehensive information about how visitors are interacting with your …

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Be clear, truthful and accurate when it comes to ROI

A backlink to your site is when another website provides a link to your site, and a good SEO campaign aims to get trusted websites backlinking to yours to demonstrate its credibility to search engines. To protect it's product, Google suddenly released the Penguin update and several additional updates over …

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Make sure your website is indexed in Google

Use Different Kinds Of Keyword - There are four main kinds of keyword which your search engine optimisation strategy needs to include. Although an SEO agency will be able to provide a much more reliable, and high-quality, copywriting service, by making changes to your site's content today, you can start to …

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Want a thriving business? Focus on hits

The algorithm may be applied to any collection of entities with reciprocal quotations and references. Now, these updates happen a bit less frequently with Penguin not updating in almost a year and a half, at the time of writing this. There's little worse than being notified your website has spam …

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Interesting facts I bet you never knew about anchor text

It's cost-effective and generally low maintenance unless you're offering a reward. Just as Google has always been focused on providing its users with the best results, now it's time to put your focus on what's most important for your audience. It's also recommended to disallow search bots from crawling internal …

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When your use of bounce rates becomes obsessive

The next level of the IMC pyramid adds database and direct response marketing programs, personal selling, trade promotions, consumer promotions, public relations efforts, and sponsorship programs. Search engines have no trouble finding the homepage for the blog. Decoding occurs when the receivers (customers or retailers) encounter the message. It helps …

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How to really understand social media

Oftentimes, an eCommerce website's own products on 3rd party websites will end up outranking its own product pages when products are fed onto 3rd party websites with more authoritative inbound link profiles. For example, you might encourage your reader to follow your business on social media, checkout the products that …

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Apply these secret techniques to help with authority sites

Offering your content in multiple languages - Your potential linkers might not all speak English, so get your content translated as soon as possible. When you do this, remember to submit to non-English directories as mentioned above! A good or service tied to a relatively universal value, such as patriotism, helps …

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Myths and misconceptions about trust rank

Google tends to prefer Featured Snippet content that begin logically as an answer would. When building backlinks to your website, you have to make everything look as natural as possible. It's normal that a website has most of its links to the homepage. Internal linking is the process of linking …

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Top trends in forums to watch

I think that another thing that I would share is that many people don't understand that SEO is really an integration of many things and bringing that integration together can be difficult. Constantly changing consumer behaviors and the demand for more personalized, meaningful experiences have retailers facing huge challenges this …

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The best advice I've listened to about keywords

This is particularly true for graphic design and Web developer sites, industry-specific sites, professional service sites, and information-rich sites. Violating your first implied agreement with someone does not build trust; it builds bad user experiences, which can, in extreme cases, spill over to social media. Most marketers focusing on SEO …

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Useful tips from experts in non reciprocal links

Make sure you add responsive mobile URLs to your sitemap. Mobile friendly pages tend to rank higher for mobile search results, therefore inform the Search Engines which pages on your website is mobile friendly. The market segmentation process consists of identifying the specific consumer and business groups that are the …

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Establish your position regarding meta tags

Stay informal. A Google research recently revealed that four out of five users trust search engines for local searches Google says it needs to detect an INTENT to manipulate Google to incur a penalty, and you should be OK if your intent is innocent, BUT it's easy to screw up …

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I bet you didn't know this about text links

Although it may be costly, many firms devote employees to monitoring Twitter and replying when appropriate. If "essentially, they're the same, and just variations of keywords" that should be ok, but if you have 'millions' of them- Googlebot might think you are building doorway pages, and that IS risky. A …

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Be mindful of dynamic pages

The average top-ten ranking is two or more years old and the average age for the pages in the number one position is roughly three years old. For example, "payday loans" is an industry riddled with web spam. The approach to solving these problems is to handle with care. If …

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The truth about domain authority

Never participate on any kind of link exchange with other sites which may lead to a ban from search engines You still have to go through the same exercise, regardless of whether you are working on a new site or an existing one. Because time is the most valuable resource …

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Who else wants to enjoy non reciprocal links

If you research your competitors, you will probably notice that they have some backlinks in common which you don't have yet. Well, if they managed to get these backlinks, why shouldn't you too? A database-driven marketing program starts with assigning individual customers IDs and passwords that allow them to access …

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What your mum didn't tell you about reporting

Google has thousands of ranking factors and sub-factors that go into their algorithm and we could talk about them all for hours. Understanding the most important SEO ranking factors will get you on the right track fast and let you understand what your primary focus should be when optimizing for …

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Why I hate page rank

Is your homepage title tag duplicated on another web page? Review sites should also be considered in link building campaigns. These are the sites where your customers write about their experience with your products/services. Keep track of how many times your past keywords have yielded expected results. Use the …

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Set a bare minimum expectation for site structure

In my entire career, I have never seen a site that leads with a Flash intro rank number one on Google. Make sure you keep up to date with the latest changes to search engine algorithms and if you are hiring a SEO agency to provide you with SEO services …

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The best advice I've listened to about duplication

There's not a lot of traffic in long tail results unless you do it en-mass and that could invite further site quality issues, but sometimes it's worth exploring if using very similar content with geographic modifiers (for instance) on a site with some domain authority has opportunity. Providing a tutorial …

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The reason everyone loves indexed pages

Search engines, such as Google, evaluate the linking of a websites and usually use the contents of the link texts as a ranking criteria. Other times your key people may be involved in other projects and you just don't have enough resources. Will you still hand out promotional items or …

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Make a good use of citations

What if it fills them with confidence that they're in good hands? I would pursue the more relevant linking opportunity because the domain still likely has some authority and by having relevancy, you increase the chance of driving targeted traffic to your site. It's not as scary as it sounds …

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Adjust your appearance in search by utilising LSI

As a result, the average time spent by visitors on the website can be increased and the bounce rate can be reduced. As we mentioned earlier, everything else is about strategy, techniques, tactics and finesse - the Search Engines look at over 200 "signals" when evaluating web pages, and every year …

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