Natural language processing using quality

Any perceptive SEO professional will tell you that although off-page SEO is a major ranking determinant factor, it should only take about 30-40% of your search engine optimization efforts, with the remaining percentage going to on-page SEO. Like it or not, your business's Google rankings can have a huge effect …

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The ugly truth about user generated content

Many of the top websites in various industries use keywords in their URLs, but others which don't are still able to rank highly. Much as we now know that writing quality content is better than stuffing it with keywords, the same applies to creating quality URLs. In the end, it …

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How does Duck Duck Go deal with backlinks

Search engines exist to present their users with quality content - if they didn't, then they nobody would use them. So they 'reach out' to the internet and using complex lines of code (generally referred to as 'spiders') that literally crawl the web and latch on to web pages that fulfil …

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Interesting facts I bet you never knew about long tail search

Inconsistency in positioning makes the brand and company more difficult to remember. Cheaters tend to assume others will be taking shortcuts as well, so they're betting their client doesn't know the difference between types of traffic or how to look it up themselves. There are issues like helping Google understand …

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When your use of bounce rates becomes obsessive

The next level of the IMC pyramid adds database and direct response marketing programs, personal selling, trade promotions, consumer promotions, public relations efforts, and sponsorship programs. Search engines have no trouble finding the homepage for the blog. Decoding occurs when the receivers (customers or retailers) encounter the message. It helps …

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Top trends in forums to watch

I think that another thing that I would share is that many people don't understand that SEO is really an integration of many things and bringing that integration together can be difficult. Constantly changing consumer behaviors and the demand for more personalized, meaningful experiences have retailers facing huge challenges this …

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The best advice I've listened to about keywords

This is particularly true for graphic design and Web developer sites, industry-specific sites, professional service sites, and information-rich sites. Violating your first implied agreement with someone does not build trust; it builds bad user experiences, which can, in extreme cases, spill over to social media. Most marketers focusing on SEO …

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Be mindful of dynamic pages

The average top-ten ranking is two or more years old and the average age for the pages in the number one position is roughly three years old. For example, "payday loans" is an industry riddled with web spam. The approach to solving these problems is to handle with care. If …

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The truth about domain authority

Never participate on any kind of link exchange with other sites which may lead to a ban from search engines You still have to go through the same exercise, regardless of whether you are working on a new site or an existing one. Because time is the most valuable resource …

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Who else wants to enjoy non reciprocal links

If you research your competitors, you will probably notice that they have some backlinks in common which you don't have yet. Well, if they managed to get these backlinks, why shouldn't you too? A database-driven marketing program starts with assigning individual customers IDs and passwords that allow them to access …

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Keep an eye on duplication

Principally, technical SEO is concerned with how a website works, and how search engines are able to crawl and index our pages. Think of technical SEO as the foundations of your site - without it, whatever beautiful building you create won't be as sturdy as you'd like. Do you click on …

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Difficult things about analysis

Advertisements and other marketing communications can first appeal to the emotions or feelings held by When a word can have several meanings, like penguin, a semantic system evaluates the meanings of other words in the query. However, as generic keywords are generic, you might notice that the conversation rate for …

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Maybe link building will be a thing of the past

All of these areas come together to make a product what it is they all have an impact on the final product which ultimately then has an impact on the work that an SEO does so you have to be aware of these things. This has changed as well. A …

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Myths and misconceptions about javascript

The basis of this approach was the the belief that many business people make decisions in a rational, Decision and action tendencies constitute the conative parts of attitudes. Customizing for the web browser is, in fact, a customization for a Google bot (when it comes to Google). International markets may …

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