Learn to do page impressions like a professsional

Short-term memory retains only five to nine pieces of information, meaning new messages are either soon forgotten or added to l Instead, the mistake here comes into play when you fail to differentiate between sources. There is an argument that you should add canonical tags to the content, but telling …

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How to turn duplication into success

Digital marketing professionals understand the importance of SEO and the need to implement a proper strategy. However, only defining what those keywords are isn't enough to improve your website's search engine ranking. Marketing communications move through various channels or media. These "tags" or labels are essential for helping search engines …

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Having fun with SEM

Creating an XML based sitemap isn't difficult at all. If you're trying to build credibility, then make the effort to cite the information you're referencing and link out if it makes sense. As you spend time identifying your target audience and conducting keyword research, you'll begin to uncover long tail …

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Small but important things to observe about keyword density

Amazingly enough, they can analyze billions of pieces of data in as fast as 0.5 seconds! Search engine algorithms are based on a system of positive and negative weights or ranking factors as designed by the search engine's engineers or architects. Even though it seems logical, initially, to strive …

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Actionable tips on SEO campaigns and Instagram

SEO can be difficult to understand and due to its ever changing nature, it can feel like a chore to keep up. Now, you don't want to go crazy, but a few smart internal links with appropriate anchor text can get you very far. Another tip: Never link back to …

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Website Syndication

Each robots.txt file should specify sitemap file locations. Well, the reason that so many bigger brands don't rank as well as they should for local keywords is that their landing pages are somewhat lacklustre. Search engine optimisation (SEO) refers to the efforts required to ensure your website is discoverable …

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When auditing your site, take time to think about plugins

SEO is an example of cumulative work adding to the reputation of a website or webpage, so the impact builds up slowly. By default, WordPress uses the same Meta data stored in the header file (header.php) for each page. When eCommerce websites copy product descriptions, supplied by the product …

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Understanding URLs

In general, the usage of anchor text improves search engine rankings. This can be a very simple rule to follow, just create content that your customers will enjoy reading. Not only could this help you move up in rankings, but it could also help increase your conversion rate. A product …

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Make sure your website is indexed in Google

Use Different Kinds Of Keyword - There are four main kinds of keyword which your search engine optimisation strategy needs to include. Although an SEO agency will be able to provide a much more reliable, and high-quality, copywriting service, by making changes to your site's content today, you can start to …

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Useful tips from experts in non reciprocal links

Make sure you add responsive mobile URLs to your sitemap. Mobile friendly pages tend to rank higher for mobile search results, therefore inform the Search Engines which pages on your website is mobile friendly. The market segmentation process consists of identifying the specific consumer and business groups that are the …

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Set a bare minimum expectation for site structure

In my entire career, I have never seen a site that leads with a Flash intro rank number one on Google. Make sure you keep up to date with the latest changes to search engine algorithms and if you are hiring a SEO agency to provide you with SEO services …

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The best advice I've listened to about duplication

There's not a lot of traffic in long tail results unless you do it en-mass and that could invite further site quality issues, but sometimes it's worth exploring if using very similar content with geographic modifiers (for instance) on a site with some domain authority has opportunity. Providing a tutorial …

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More focus is put on forums

Very similar content can be useful across TLDs too. Currently, only seven percent of consumers focus entirely on price while discarding quality considerations. Buyers whoshop on behalf of organizations and other company members seeking business-to-businessproducts also are quick to use social media to complain about brands that did not deliver …

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Why doorway sites matter

Sitemaps help Google understand your site. Anything that helps Google do its job will give you a boost, and these are no different. Thin content (a page with little or no content) is not only terrible for user experiences, but it can get your eCommerce website penalized if the problem …

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Lets look at our approach to metrics

In a nutshell, the combination of seamless user experience with quality content can have a very positive impact on your SEO rankings. These spiders visit websites randomly. In the past, when consumers wanted to know how to use a product, fix a product, or repair it, they would visit the …

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