Actionable tips on comment spam and Facebook

Rather than using the miniature touch screen, millennials and even users from Generation Z can use Google Now, Siri and Cortana to search for whatever they want, whenever they want. This is your chance to evaluate your performance, take note of possibilities for improvement, and start the new year off …

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Invest in indexed pages

If you're well prepared with keyword research, have the list of semantically connected keywords in view as you write. Backlinks can also come in different forms; do-follow and no-follow. A do-follow link is a vote of confidence. The website which links to your site is telling the search engines that …

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The worst advice I've heard about scraping

Getting rankings is an output SEO firms can easily sell because they're emotionally satisfying, but they're worthless unless they generate leads or sales--the outcome you want. Most website gurus suggest a keyword density of 2 to 3 percent. Your competitors will want to take your top spot away from you …

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Create great content that people want to link to

Unique, descriptive titles and helpful meta descriptions help users to quickly identify the best result for their goal and we explain what makes good titles and descriptions in our guidelines. They must incorporate social mediaand engage consumers with their brands. URL rewriting can be implemented either with ISAPI filters at …

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Make it sufficiently broad in terms of trust rank

Over time, the search engines have become smarter and can actually recognize what a piece of content is about. If you're goal for a guest post is to receive a backlink in return, then you would want to make sure their website has a number of good quality backlinks. The …

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Using html strategies like the pros

While an SEO might not be your start-to-finish website design resource they should certainly be involved in design and usability, and there comes a time in every website's life when SEO and website design collide head-on: the website refresh. This change has brought a revolution in the marketing industry. The …

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Not all Yahoo searches lead to sales

People who find what they want on your site are far more likely to funnel through to a landing page and convert, or drive more traffic to your site through various social media and other commendations. User experience is important to search engines and one way they determine this is …

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How to survive your first encounter with page rank

If your website is low in quality and as such suffers in search engine results pages, you might be tempted to utilise black hat SEO techniques, however these techniques are very dangerous and potentially harm your business. In general, rational appeals succeed when potential customers have high levels of involvement …

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Fun with analytics for now

However, some sites with outdated or poorly written pages have fallen in struggle to recover. Instead of Internet-based churn and burn we'll be focusing on building equity in the Internet. So if you see some highly-paid SEO consultant telling you to use software and spun content to generate links, or …

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Be clear, truthful and accurate when it comes to ROI

A backlink to your site is when another website provides a link to your site, and a good SEO campaign aims to get trusted websites backlinking to yours to demonstrate its credibility to search engines. To protect it's product, Google suddenly released the Penguin update and several additional updates over …

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Interesting facts I bet you never knew about anchor text

It's cost-effective and generally low maintenance unless you're offering a reward. Just as Google has always been focused on providing its users with the best results, now it's time to put your focus on what's most important for your audience. It's also recommended to disallow search bots from crawling internal …

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Apply these secret techniques to help with authority sites

Offering your content in multiple languages - Your potential linkers might not all speak English, so get your content translated as soon as possible. When you do this, remember to submit to non-English directories as mentioned above! A good or service tied to a relatively universal value, such as patriotism, helps …

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Establish your position regarding meta tags

Stay informal. A Google research recently revealed that four out of five users trust search engines for local searches Google says it needs to detect an INTENT to manipulate Google to incur a penalty, and you should be OK if your intent is innocent, BUT it's easy to screw up …

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I bet you didn't know this about text links

Although it may be costly, many firms devote employees to monitoring Twitter and replying when appropriate. If "essentially, they're the same, and just variations of keywords" that should be ok, but if you have 'millions' of them- Googlebot might think you are building doorway pages, and that IS risky. A …

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Discover the connection between user experience link bait

Now, we have to create high-quality content that attracts authentic links. The tech giant has such a big share of the market that 'Googling' has become a verb. The more information you give them, the better your search engine optimisation company will be able to fit the voice and language …

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Quick tips regarding content

If you recently moved to HTTPS or you plan to do so, mixed content is something you'll most likely have to deal with. Would you let someone without experience design your ads, dress your store window, serve customers, buy goods from vendors, or negotiate contracts? Consumers seeing an advertisement in …

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Why blogs matter

As stimuli reach an individual's senses, short-term memory processes them. The anchor text you use for a link should provide at least a basic idea of what the page linked to is about. Any coupon, promotion, contest, social media program, or advertising campaign should yield measurable gains in sales, market …

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Reasons why you cannot fully understand web portals

Web users want to see what the content (and therefore the title) is about without having to click on it. Allowing the readers to read the whole title in the search results will attract more qualified leads and customers to your site because they will know what they're getting on …

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Reasons why you cannot fully understand SEO

Information gathering is so crucial in research; gather it and then tabulate it. What types of SEO can companies use to reach consumers? A 301 redirect means that the move is permanent. If you need to change the URL of a page as it is shown in search engine results …

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We have become a hodgepodge of disconnected data environments

You may know of an active domain that you really like. Effective logos are media transferrable; they can be used in all media formats, from print ads to broadcast ads to the internet and social media. Google prefers sites that are easy to navigate. This means having solid navigation in …

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