What your mum didn't tell you about reporting

Google has thousands of ranking factors and sub-factors that go into their algorithm and we could talk about them all for hours. Understanding the most important SEO ranking factors will get you on the right track fast and let you understand what your primary focus should be when optimizing for …

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Why I hate page rank

Is your homepage title tag duplicated on another web page? Review sites should also be considered in link building campaigns. These are the sites where your customers write about their experience with your products/services. Keep track of how many times your past keywords have yielded expected results. Use the …

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The reason everyone loves indexed pages

Search engines, such as Google, evaluate the linking of a websites and usually use the contents of the link texts as a ranking criteria. Other times your key people may be involved in other projects and you just don't have enough resources. Will you still hand out promotional items or …

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Make a good use of citations

What if it fills them with confidence that they're in good hands? I would pursue the more relevant linking opportunity because the domain still likely has some authority and by having relevancy, you increase the chance of driving targeted traffic to your site. It's not as scary as it sounds …

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Adjust your appearance in search by utilising LSI

As a result, the average time spent by visitors on the website can be increased and the bounce rate can be reduced. As we mentioned earlier, everything else is about strategy, techniques, tactics and finesse - the Search Engines look at over 200 "signals" when evaluating web pages, and every year …

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We've reached a tipping point when it comes to scraping

Another tip is to make sure you do your research and examine which terms to target before you set out. Make no mistake: Google and others do index sites sitting on free hosts. Data analysis works in concert with the creative elements to aid the practitioner in navigating the decision-making …

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Great ideas about mobile search to share with your colleagues

SEO is not hard. It does, however take time - it involves technical tweaks on your website, competitive analysis/content strategy, and building links from around the web. Keyword research is a critical component for search engine optimization because when used correctly it provides a road map for both the design …

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