Short Story: The truth about link bait

Second, you'll have more opportunities to cultivate reviews, but we'll get more into that in the next section. If this is the case and you don't want to be brought down by any duplicate content issues, your best bet is to use rel=canonical tags to resolve the issue with …

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Invest in canonical URLs

The search engines must execute multiple tasks very well to provide relevant search results. Find a professional company that can actually deliver results and be willing to pay a reasonable price. To be a leading part of this new marketing technique, it is necessary to keep yourself visible among user …

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Unexpected ways ROI can help with getting your website noticed

Depending on your situation, chances are someone has already created something to fulfill your basic requirements. If you're not on the first page of rankings, it's even less likely that you'll get the traffic that you're looking for. SEO specialists believe strongly in the value of backlinks, hyperlinks on third …

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Make sure you know exactly what you're doing with splogs

Most of the major search engines utilize an algorithm to determine where a website ranks. The criteria are different for every engine, but all engines share several commonalities. It all boils down to the type and amount of content provided on a given website, the level of optimization done on …

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Want a thriving business? Focus on hits

The algorithm may be applied to any collection of entities with reciprocal quotations and references. Now, these updates happen a bit less frequently with Penguin not updating in almost a year and a half, at the time of writing this. There's little worse than being notified your website has spam …

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How to really understand social media

Oftentimes, an eCommerce website's own products on 3rd party websites will end up outranking its own product pages when products are fed onto 3rd party websites with more authoritative inbound link profiles. For example, you might encourage your reader to follow your business on social media, checkout the products that …

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What your mum didn't tell you about reporting

Google has thousands of ranking factors and sub-factors that go into their algorithm and we could talk about them all for hours. Understanding the most important SEO ranking factors will get you on the right track fast and let you understand what your primary focus should be when optimizing for …

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Why I hate page rank

Is your homepage title tag duplicated on another web page? Review sites should also be considered in link building campaigns. These are the sites where your customers write about their experience with your products/services. Keep track of how many times your past keywords have yielded expected results. Use the …

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The reason everyone loves indexed pages

Search engines, such as Google, evaluate the linking of a websites and usually use the contents of the link texts as a ranking criteria. Other times your key people may be involved in other projects and you just don't have enough resources. Will you still hand out promotional items or …

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Make a good use of citations

What if it fills them with confidence that they're in good hands? I would pursue the more relevant linking opportunity because the domain still likely has some authority and by having relevancy, you increase the chance of driving targeted traffic to your site. It's not as scary as it sounds …

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Adjust your appearance in search by utilising LSI

As a result, the average time spent by visitors on the website can be increased and the bounce rate can be reduced. As we mentioned earlier, everything else is about strategy, techniques, tactics and finesse - the Search Engines look at over 200 "signals" when evaluating web pages, and every year …

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We've reached a tipping point when it comes to scraping

Another tip is to make sure you do your research and examine which terms to target before you set out. Make no mistake: Google and others do index sites sitting on free hosts. Data analysis works in concert with the creative elements to aid the practitioner in navigating the decision-making …

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Great ideas about mobile search to share with your colleagues

SEO is not hard. It does, however take time - it involves technical tweaks on your website, competitive analysis/content strategy, and building links from around the web. Keyword research is a critical component for search engine optimization because when used correctly it provides a road map for both the design …

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