Rather than using the miniature touch screen, millennials and even users from Generation Z can use Google Now, Siri and Cortana to search for whatever they want, whenever they want. This is your chance to evaluate your performance, take note of possibilities for improvement, and start the new year off …

Those new to SEO will pour a lot of time and money into it and are often frustrated by the lack of results. This makes many business owners reluctant to begin an SEO campaign and to stick it out for the long haul. They're also bad for Google because they …

Short-term memory retains only five to nine pieces of information, meaning new messages are either soon forgotten or added to l Instead, the mistake here comes into play when you fail to differentiate between sources. There is an argument that you should add canonical tags to the content, but telling …

Second, you'll have more opportunities to cultivate reviews, but we'll get more into that in the next section. If this is the case and you don't want to be brought down by any duplicate content issues, your best bet is to use rel=canonical tags to resolve the issue with …

Analytics play a very huge part in SEO and it is thus a very important SEO must do. Set up a few test websites and run some experiments on them. You may want your users to create an account or to download something, and that's usually done through clicking on …

Digital marketing professionals understand the importance of SEO and the need to implement a proper strategy. However, only defining what those keywords are isn't enough to improve your website's search engine ranking. Marketing communications move through various channels or media. These "tags" or labels are essential for helping search engines …

If you're well prepared with keyword research, have the list of semantically connected keywords in view as you write. Backlinks can also come in different forms; do-follow and no-follow. A do-follow link is a vote of confidence. The website which links to your site is telling the search engines that …

Getting rankings is an output SEO firms can easily sell because they're emotionally satisfying, but they're worthless unless they generate leads or sales--the outcome you want. Most website gurus suggest a keyword density of 2 to 3 percent. Your competitors will want to take your top spot away from you …

Creating an XML based sitemap isn't difficult at all. If you're trying to build credibility, then make the effort to cite the information you're referencing and link out if it makes sense. As you spend time identifying your target audience and conducting keyword research, you'll begin to uncover long tail …

If you're not sure about something and how it sounds, ask a co-worker or friend to do a quick read and highlight any mistakes they see. You must have something that resonates with the audience on a personal level, or they won't finish reading the article or watching the video …

The search engines must execute multiple tasks very well to provide relevant search results. Find a professional company that can actually deliver results and be willing to pay a reasonable price. To be a leading part of this new marketing technique, it is necessary to keep yourself visible among user …

Unique, descriptive titles and helpful meta descriptions help users to quickly identify the best result for their goal and we explain what makes good titles and descriptions in our guidelines. They must incorporate social mediaand engage consumers with their brands. URL rewriting can be implemented either with ISAPI filters at …

Any perceptive SEO professional will tell you that although off-page SEO is a major ranking determinant factor, it should only take about 30-40% of your search engine optimization efforts, with the remaining percentage going to on-page SEO. Like it or not, your business's Google rankings can have a huge effect …

You may be surprised to hear that (based on research by OneStat.com) 33% of all searches on search engines are for two-word combinations, 26% for three words, and 21% for four or more words. Just 20% of people search on single words. However, I think it's important to understand …

What we are trying to do here is get our keywords into the title of the page in a natural way. I find this extremely unfortunate because SEO is a very viable marketing outlet that can bring your business more qualified leads and customers. An often overlooked, but an extremely …

Amazingly enough, they can analyze billions of pieces of data in as fast as 0.5 seconds! Search engine algorithms are based on a system of positive and negative weights or ranking factors as designed by the search engine's engineers or architects. Even though it seems logical, initially, to strive …

We found that product pages did not react overly well to direct links, only the types listed above. Vertical search is the term people sometimes use for specialty or niche search engines that focus on a limited data set. Examples of vertical search solutions provided by the major search engines …

Over time, the search engines have become smarter and can actually recognize what a piece of content is about. If you're goal for a guest post is to receive a backlink in return, then you would want to make sure their website has a number of good quality backlinks. The …

SEO can be difficult to understand and due to its ever changing nature, it can feel like a chore to keep up. Now, you don't want to go crazy, but a few smart internal links with appropriate anchor text can get you very far. Another tip: Never link back to …

A well-planned structure makes your writing more effective. Naturally optimizing your internal links relevant to your keywords can make a huge difference on your ranking. It's the number one thing you'll be working on when you're trying to improve mobile SEO: performance. In this case, performance almost entirely boils down …

While an SEO might not be your start-to-finish website design resource they should certainly be involved in design and usability, and there comes a time in every website's life when SEO and website design collide head-on: the website refresh. This change has brought a revolution in the marketing industry. The …

Many of the top websites in various industries use keywords in their URLs, but others which don't are still able to rank highly. Much as we now know that writing quality content is better than stuffing it with keywords, the same applies to creating quality URLs. In the end, it …

Your competitors will want to take your top spot away from you. More and more people are taking advantage of this functionality as it continues to improve in effectiveness. The "right" keywords allow your optimization efforts to happen quicker and produce the best organic result. Are there any places in …

Really good SEO is a process and it requires a detailed and well thought out plan. You cannot expect to execute quality SEO without listing out what you're going to do, documenting yourself along the way, and executing step by step. Consumers and businesses look for brands that offer the …

SEO isn't magic or voodoo. I know some SEO consultants will make you believe they possess magical powers and only they can optimize your website, but don't listen to them. What you already know about your business is right - the Web is a new medium, not a new universe. The …

Search engines read from left to right and top to bottom. A web page can be given an immediate freshness score based on its publication date, which decays over time as the content becomes older. You'll get better results if you ask your audience to phone you for a specific …

Now, with SEOs focusing on more in depth content, having a piece of content stand out organically is becoming increasingly more difficult. Placing ads in front of potential customers has traditionally been one of the easiest ways to introduce your product to the world, but things have changed a lot …

You may begin with top-level, aggregate numbers, but you must drill down into specific pages that can improve products, services, and business sales. . If your site is using the same tags for all the pages, you are not helping search engines figure out the subject or relevance of your individual …

Search engines exist to present their users with quality content - if they didn't, then they nobody would use them. So they 'reach out' to the internet and using complex lines of code (generally referred to as 'spiders') that literally crawl the web and latch on to web pages that fulfil …

Let's say it's a perfect world. You're ranking high for your target keyword and have great copy on display... Many innovative small businesses create online processes that fundamentally change the way they do business. Your home page should contain the most important links to your site. If you're looking for …

RankBrain is Google's machine learning artificial intelligence system that's used to help provide the best search results for users. It auto updates itself and learn's from people's searches. The top three browsers cumulatively hold more than 96% of browser market share. SEO is not rocket science (or anywhere close to …

For instance, one site could leach all of your CPU cycles, making the response times of all other sites unacceptable. When producing content for your website and webpages, focus your effort on original, engaging content. A study suggests that search ads have a strong positive impact on brand awareness, perception …

Take time to write compelling Meta descriptions for all important pages of the site, and for any pages that can be shared socially. According to Google, website loading speed is a very important SEO factor. Google takes page loading speed into account in their website ranking algorithm. Figure 3-1 illustrates …

Each robots.txt file should specify sitemap file locations. Well, the reason that so many bigger brands don't rank as well as they should for local keywords is that their landing pages are somewhat lacklustre. Search engine optimisation (SEO) refers to the efforts required to ensure your website is discoverable …

It's important to quickly address reputation management because as part of the evaluation process Google will analyze what other people say about your website. The SEO services that businesses prioritize reflect a recent shift in the customer buying journey. The new customer journey emphasizes mobile search (link is external) in …

One great way to increase your link building strategy is to analyze your competitor's links. This will give you ideas of sources that you should be using for links for your own site. You can use Monitor Backlinks to examine their links. Color meaning is culturally dependent. Introducing deviations could …

People who find what they want on your site are far more likely to funnel through to a landing page and convert, or drive more traffic to your site through various social media and other commendations. User experience is important to search engines and one way they determine this is …

Depending on your situation, chances are someone has already created something to fulfill your basic requirements. If you're not on the first page of rankings, it's even less likely that you'll get the traffic that you're looking for. SEO specialists believe strongly in the value of backlinks, hyperlinks on third …

Infographics are everywhere. Some good - some bad. But most creators don't stop to think how to make sure search engines can understand their infographic - or how people who can't see pictures can consume them (maybe because they rely on screen readers or have chosen not to download images to their …

In particular, mobile applications should be mentioned here. Instead of looking for one-off guest blogging opportunities the entire time, look for opportunities that could win you regular contributions to a single blog or your own column. These links look very natural, you can get multiple high quality links a month …