Be mindful of dynamic pages

The average top-ten ranking is two or more years old and the average age for the pages in the number one position is roughly three years old. For example, "payday loans" is an industry riddled with web spam. The approach to solving these problems is to handle with care. If …

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The truth about domain authority

Never participate on any kind of link exchange with other sites which may lead to a ban from search engines You still have to go through the same exercise, regardless of whether you are working on a new site or an existing one. Because time is the most valuable resource …

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Who else wants to enjoy non reciprocal links

If you research your competitors, you will probably notice that they have some backlinks in common which you don't have yet. Well, if they managed to get these backlinks, why shouldn't you too? A database-driven marketing program starts with assigning individual customers IDs and passwords that allow them to access …

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What your mum didn't tell you about reporting

Google has thousands of ranking factors and sub-factors that go into their algorithm and we could talk about them all for hours. Understanding the most important SEO ranking factors will get you on the right track fast and let you understand what your primary focus should be when optimizing for …

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Why I hate page rank

Is your homepage title tag duplicated on another web page? Review sites should also be considered in link building campaigns. These are the sites where your customers write about their experience with your products/services. Keep track of how many times your past keywords have yielded expected results. Use the …

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Set a bare minimum expectation for site structure

In my entire career, I have never seen a site that leads with a Flash intro rank number one on Google. Make sure you keep up to date with the latest changes to search engine algorithms and if you are hiring a SEO agency to provide you with SEO services …

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The best advice I've listened to about duplication

There's not a lot of traffic in long tail results unless you do it en-mass and that could invite further site quality issues, but sometimes it's worth exploring if using very similar content with geographic modifiers (for instance) on a site with some domain authority has opportunity. Providing a tutorial …

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The reason everyone loves indexed pages

Search engines, such as Google, evaluate the linking of a websites and usually use the contents of the link texts as a ranking criteria. Other times your key people may be involved in other projects and you just don't have enough resources. Will you still hand out promotional items or …

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Make a good use of citations

What if it fills them with confidence that they're in good hands? I would pursue the more relevant linking opportunity because the domain still likely has some authority and by having relevancy, you increase the chance of driving targeted traffic to your site. It's not as scary as it sounds …

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Adjust your appearance in search by utilising LSI

As a result, the average time spent by visitors on the website can be increased and the bounce rate can be reduced. As we mentioned earlier, everything else is about strategy, techniques, tactics and finesse - the Search Engines look at over 200 "signals" when evaluating web pages, and every year …

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More focus is put on forums

Very similar content can be useful across TLDs too. Currently, only seven percent of consumers focus entirely on price while discarding quality considerations. Buyers whoshop on behalf of organizations and other company members seeking business-to-businessproducts also are quick to use social media to complain about brands that did not deliver …

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Taboos about comment spam that you should know

Good sitemaps help humans to find what they are looking for and help search engines to orient themselves and manage their crawl activities. Googlebot, in particular, may complete the indexing of your site over multiple visits, and even after that will return from time to time to check for changes …

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Discover the connection between user experience link bait

Now, we have to create high-quality content that attracts authentic links. The tech giant has such a big share of the market that 'Googling' has become a verb. The more information you give them, the better your search engine optimisation company will be able to fit the voice and language …

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Winning marketing tactics for static pages

Initially, your page rankings could be in a state of flux. If search users commonly misspell a keyword, you should identify and use it. Marketers will often ignore (or confuse) SEO in favor of (PPC) SEM, but by doing so they are ignoring great opportunities. Some webmasters attempt to improve …

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Actionable tips on link building and Instagram

It is also worth checking out your main competition to see which keywords they are targeting. If you have a long 1000 word page, 100 or so words of repeated information isn't a big deal. Location search is growing every year and we are using our mobile phones daily to …

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Why doorway sites matter

Sitemaps help Google understand your site. Anything that helps Google do its job will give you a boost, and these are no different. Thin content (a page with little or no content) is not only terrible for user experiences, but it can get your eCommerce website penalized if the problem …

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The infamy behind dynamic pages

Analysis of meta sets/keywords, visible text and code to deter Standard SEO advice is to keep the site architecture as flat as possible, to minimize clicks from the home page to important content. Do not go off the deep end, though; too many links on a page are not …

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Keep an eye on duplication

Principally, technical SEO is concerned with how a website works, and how search engines are able to crawl and index our pages. Think of technical SEO as the foundations of your site - without it, whatever beautiful building you create won't be as sturdy as you'd like. Do you click on …

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Quick tips regarding content

If you recently moved to HTTPS or you plan to do so, mixed content is something you'll most likely have to deal with. Would you let someone without experience design your ads, dress your store window, serve customers, buy goods from vendors, or negotiate contracts? Consumers seeing an advertisement in …

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Why blogs matter

As stimuli reach an individual's senses, short-term memory processes them. The anchor text you use for a link should provide at least a basic idea of what the page linked to is about. Any coupon, promotion, contest, social media program, or advertising campaign should yield measurable gains in sales, market …

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We've reached a tipping point when it comes to scraping

Another tip is to make sure you do your research and examine which terms to target before you set out. Make no mistake: Google and others do index sites sitting on free hosts. Data analysis works in concert with the creative elements to aid the practitioner in navigating the decision-making …

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Difficult things about analysis

Advertisements and other marketing communications can first appeal to the emotions or feelings held by When a word can have several meanings, like penguin, a semantic system evaluates the meanings of other words in the query. However, as generic keywords are generic, you might notice that the conversation rate for …

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Great ideas about mobile search to share with your colleagues

SEO is not hard. It does, however take time - it involves technical tweaks on your website, competitive analysis/content strategy, and building links from around the web. Keyword research is a critical component for search engine optimization because when used correctly it provides a road map for both the design …

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Lets look at our approach to metrics

In a nutshell, the combination of seamless user experience with quality content can have a very positive impact on your SEO rankings. These spiders visit websites randomly. In the past, when consumers wanted to know how to use a product, fix a product, or repair it, they would visit the …

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Succeeding in SEO means paying attention to quality

A visual image requires less brain activity than using one's imagination. Ensure that your users can get to their information quickly. Major problems might need a different approach, including getting a second SEO opinion or going back to the research phase. Keyword stuffing was a common strategy back in the …

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Emphasizing fast results by using keyword density

Ensure your website is crawlable with the site:yourdomain.com search. Note the number of results. If the search shows less pages than you actually have, then that means Google isn't able to effectively index your pages. h1 tags are the second title tags of your content and send strong …

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High advertisement ratio can be mitigated by using reporting

The number one rule is to focus on your website visitors first. Give them remarkable content that invites them to stay on your site and visit several other pages. Content is more than an article, it can be anything from an infographic, stellar image, video, street views of projects, or …

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Reasons why you cannot fully understand web portals

Web users want to see what the content (and therefore the title) is about without having to click on it. Allowing the readers to read the whole title in the search results will attract more qualified leads and customers to your site because they will know what they're getting on …

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Reasons why you cannot fully understand SEO

Information gathering is so crucial in research; gather it and then tabulate it. What types of SEO can companies use to reach consumers? A 301 redirect means that the move is permanent. If you need to change the URL of a page as it is shown in search engine results …

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Go long-tail and forget SEM

Marketing professionals make sure all emails are sent from the same source. Forcustomers to take advantage of these initiatives, h The active sentence, Don't stuff your footer with all kind of irrelevant links. Keep it focused, make sure these links are helping your visitor. Google will find all relevant pages …

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